Shane Eagan Creative

SHANE EAGAN CREATIVE

Creative direction grounded
in practical thinking.

Creative leadership, brand building, and art direction built with intention and a Midwest work ethic.

Let's Work Together

CURRENTLY SEEKING:

💸 Freelance Creative Projects

🎨 Creative Leadership Opportunities

🧠 Thoughtful Brands to Work With

🎨 Creative Leadership Opportunities

Portfolio

Areas of Focus:

Creative Leadership

Art Direction

Visual Design

Creative Leadership

Creating the structure and environment for creative teams to do their best work, while bridging business priorities with thoughtful, effective creative execution.

Team Building & Creative Culture

Building in-house creative departments where people have the structure, clarity, and trust needed to do their best work.

Structure creative teams across disciplines
Define roles, responsibilities, and growth paths
Balance creative autonomy with clear direction
Mentor talent through feedback and critique
Build a culture of collaboration and accountability
Align team structure with business and brand needs

Creative Systems & Operations

Developing the processes and workflows that help creative teams move from request to execution with clarity and consistency.

Build creative intake and briefing systems
Improve project workflows and handoffs
Create clear review and approval processes
Manage resources, timelines, vendors, and budgets
Balance priorities, capacity, and deadlines
Develop repeatable systems for creative scale

Brand Stewardship & Execution

Bridging business objectives and creative output through clear direction, brand consistency, and cross-channel execution.

Translate business goals into creative direction
Guide work across digital, print, photo, video, and spaces
Maintain brand consistency across channels
Partner across marketing, sales, product, and leadership
Lead campaigns, launches, and brand initiatives
Connect creative decisions to measurable outcomes

Creative Leadership by the Numbers:

12+ Years

In-house creative leadership across brand, ecommerce, campaign, and content teams.

15 Person Team

Led a multidisciplinary creative department spanning design, photography, video, and 3D.

20x Growth Era

Helped shape creative direction as the company scaled into a nationally recognized outdoor living brand.

$2M Budget

Managed annual creative budgets across internal resources, vendors, production, and agency support.

Art Direction

Shaping the look, feel, and story behind lifestyle photography and video through concept development, production direction, styling, composition, and final creative execution.

Lifestyle Photography

Guiding lifestyle photography from concept through final selects, shaping the setting, styling, composition,
and product story for use across campaigns, catalogs, web, and social.

Visual Design

Designing across the full brand ecosystem, from logos and catalog layouts to marketing materials and branded spaces, with an eye for clarity, craft, and consistency.

Logo Design & Branding

Direct Mail Design

Designing print pieces that turn brand campaigns into tangible customer touchpoints, with a focus on strong layout, clear messaging, product storytelling, and measurable response

Program Highlights:

5 Major sends per year
Up to 5.5M households per drop
Drove tens of millions in demand
18x–24x ROAS
$1,100+ AOV

A selection of spread designs from various sends

Physical Space Design

Translating brand identity into physical environments, from showrooms and office spaces to displays and branded touchpoints,
with a focus on creating spaces that feel intentional, cohesive, and true to the brand.